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What's Going On?

The city wants to expand the industrial park that is the "Westridge Business Park Expansion," which is located South of I-43 along the Moorland Road corridor.

The area affected by this expansion is bounded by Moorland Road, Grange Avenue, Sunny Slope Road, and College Avenue, and is referred to as Section 35. They want to convert 200 acres of land currently reserved for residential growth into land that can be developed for manufacturing, office, and retail space. Even though these plans have been in place for many years, and when the residents of Conservancy, High Grove, Hales Heights, High Point, Karrington Woods, Kelly Point, Sanctuary, Woodfield Park, and others asked about the plans for this area, we were told that it would be residential development.

As recently as 2008-2009, the city's 2020 Comprehensive Plan was developed and the Eastern portion of Section 35 was specifically designated for residential development, and the residents attending public meetings to review the plans confirmed their wishes for that use to be in place. The City of New Berlin is now attempting to exploit that land for commercial development at the expense of all those own homes in the area!

While it is not reasonable to expect full retention of agricultural uses in the long term, there is an opportunity to balance new development with the preservation of natural features.

The area in blue on the map to the right is the currently planned boundaries for the entire East portion of the Westridge Industrial Park. The area in red in the map to the right is the amount of residential land they want to convert to industrial park.

The total area of the "Westridge Business Park Expansion" industrial park as currently planned (the blue area) is about 270 acres. The area in red that they want to convert to industrial use is almost 201 acres.

Why the People of New Berlin Oppose This Amendment

1. Property values will decrease
2. The proposed residential barrier will likely only be multi-family units. Developers have stated that this small barrier would not accommodate single family homes in a cost-effective manner.
3. There is the possibility that the business park/industrial area could expand to Sunny Slope Road
4. Noise, safety, traffic, light pollution, and water drainage and pollution issues
5. Close proximity of the elementary school — safety issue
6. These issues adversely impact quality of life

Action needs to be taken now to oppose this amendment

Calling these officials is more effective than writing an E-Mail, but following up your phone call with an E-Mail to them is recommended. To send them an E-Mail, click on the individual member's E-Mail address above.

Sign the Petition!

Petitions are being circulated throughout the affected areas, and we need as many signatures as possible to show how many people are opposed to this drastic change in the plans for our part of New Berlin!

We're hoping to reach 1,000 homes, so watch for the volunteers carrying bright green ribbons! Petition forms also will be available at Matty's Bar & Grille on College Avenue.

Last Updated: Jan 25, 2012 - Archived on Dec 31, 2016

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